UBL’s Tusker cider to generate market for localy grown apples
The cider, which is an alcoholic beverage made from apples, was unveiled during an event held at Legends Rugby Grounds, that was attended by UBL’s leadership, customers and several public and private sector stakeholders including Stephen Asiimwe, Executive Director of the Private Sector Foundation of Uganda (PSFU), Hon. Henry Banyenzaki, Director of Monitoring & Evaluation at OWC, Eng. David Luyimbazi, Deputy Executive Director of KCCA, and many more.
Uganda Breweries Limited (UBL) launched it’s latest product, Tusker Cider and it is said that it will create a steady market for apples grown by Ugandan farmers, according to the brewery’s leadership.
Speaking during the ceremony, the chief guest, Minister of State For Finance, Planning and Economic Development In Charge Of General Duties, Hon. Henry Musasizi said,
“We appreciate the role that UBL is playing in the sourcing of local raw materials for your products, thereby providing a ready market for agricultural produce and contributing towards the Buy Uganda, Build Uganda agenda.”
He added that the government’s National Development Plan (NDP) identifies agriculture as a vital growth sector to Uganda’s economy capable of reducing poverty and stimulating economic growth.
The brewery’s Local Raw Materials (LRM) program seeks to build a strong and resilient supply chain to satisfy the business’ annual demand for high-quality inputs like sorghum, barley and cassava while empowering smallholder farmers all over the country